About

Matt Radcliffe

Bio: Do you find yourself saying: This is so frustrating! Everyone tells me to use Adwords, Facebook Advertising, Social Media, SEO, Email marketing, and dozens of other things to optimize my internet presence, but I don’t know which one to use! I hate technology. I don’t use facebook myself and wouldn’t know the first thing to do to start running google adwords... Analytics makes me barf. Even the word! I hate math and suck at it. Even if I knew what to do, I don’t have the time and resources to do all of it. So I do nothing. I get it! You have an incredible business. Whether it’s a product or a service, yours is the best! You’ve put in the time, the sweat, and the money and now you’re ready for your business to grow. But, for whatever reason, you can’t figure out how to get more customers. There are literally thousands of marketing researchers who can prove that growing your online marketing efforts can lead to real results for your company! Results do not come from diving straight into some marketing effort without first knowing how your effort leads to tangible change in your business. You may have noticed this with your Social Media. Maybe you do what the “experts” say and post to Facebook Twitter and instagram and week after week, you get likes and interactions, but no new business. There are hundreds of Social Media managers in your city that are getting paid to do “Social Media” without showing ANY results for the business. You wouldn’t go scuba diving in a murky lake without checking for sharp rocks, man eating crocodiles, and filling your cylinder, so why should your internet marketing strategy be any different? I want to help you develop a customized digital marketing strategy for your business, with a clear path PROFIT. You and I will personalize a digital marketing strategy for your business by: 1. Getting an understanding of your business's resources (budget, timeline, personnel, etc.) to make sure the plan is feasible and actionable. 2. Identifying target markets for your business to direct your marketing efforts for maximum effect. 3. Developing lower-risk, higher-reward marketing programs based on research and digital marketing best practices. 3. Using simple proven metrics, like return on marketing investment, to develop projections and benchmarks for the success of the program. Your digital marketing strategy will serve as your depth meter, crocodile repellant, and oxygen as you dive into the world of internet marketing. You will have confidence that when you launch a campaign you are choosing the right way to spend your time and money to create tangible results. Connect with me on linkedin and we can get started!

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